You might get an email each week telling you how many hits, clicks, and impressions your ad and profile page receive each week but you might not know what those terms mean.

Clicks: Clicks are how many times your banner has been clicked in a given time period.

Impressions: Impressions are how many time your banner ad was displayed in front of users of the site.

Profile Page Views: Profile Page Views are how many times your profile page has been viewed in a given time period. This can include people who have viewed it by clicking on your banner ad AND people who have viewed it just by browsing the Business Directory.